Product Title Guidelines
Updated : 04 Apr 2026 (2 months ago)
Summary:
Learn how to write clear, accurate, and search-friendly product titles on SprukoMarket, acceptable title structure, and rules against keyword stuffing.
Product Title Guidelines
Your product title is one of the first things customers see when browsing SprukoMarket. A clear and accurate title helps buyers quickly understand what your item is, improves search visibility, and supports a better marketplace experience.
At SprukoMarket, product titles must be written for real users first, not only for search engines. A good title should be simple, descriptive, and directly related to the uploaded item.
Title Limit: Product titles must be no more than 60 characters, including spaces.
Why Product Titles Matter
Titles help customers decide whether your item matches what they are looking for. A strong title gives a quick and accurate description of the item without unnecessary words, repeated keywords, or promotional phrases.
For example, a title like React Admin Dashboard Template is much more useful than a title filled with repeated or exaggerated words. Buyers should be able to understand the item immediately just by reading the title.
Title Requirements
- Use clear, natural, and professional language.
- Keep the title within the 60 character limit.
- Use only the most relevant words needed to describe the item.
- Make sure the title matches the actual product.
- Use proper capitalization and readable formatting.
- Keep the title short, direct, and easy to understand.
Good Title Example: React Admin Dashboard Template
This title works well because it is clear, descriptive, and tells buyers exactly what the product is.
What You Should Do
- Describe what the item actually is.
- Use only important product terms.
- Write the title in a clean and readable format.
- Focus on clarity instead of advertising language.
- Use English words and standard product naming.
What You Must Not Do
- Do not repeat the same word more than once without reason.
- Do not stuff the title with multiple keywords.
- Do not use subjective or promotional words such as best, premium, ultimate, or pro.
- Do not use ALL CAPS or all lowercase.
- Do not include unrelated technologies, categories, or features.
- Do not include your username, seller name, or extra marketing text.
- Do not use brand or trademark names unless they are factually necessary and properly allowed.
- Do not describe your item as being similar to another brand or product.
Important: Titles that contain keyword stuffing, misleading words, repeated phrases, unrelated technologies, or promotional wording may be rejected during review.
Examples of Acceptable Titles
The following examples are acceptable because they clearly describe the item and use only relevant words.
- React Admin Dashboard Template
- Business Consulting WordPress Theme
- eCommerce UI Kit for Figma
- HTML Landing Page Template
- Portfolio Website Template
- Bootstrap Admin Panel
Examples of Unacceptable Titles
The following examples are not acceptable because they are repetitive, misleading, promotional, or filled with unnecessary keywords.
- React React React Admin Dashboard – repeated keyword stuffing
- Best Premium Ultimate Dashboard Template – promotional wording
- THIS IS ADMIN TEMPLATE – all caps
- this is admin template – all lowercase
- JohnDoe - React Dashboard Template – includes username
- Apple-Like Mobile App UI – references another brand
- Photography Photo Theme for Photographers – repeated word stem
- HTML Bootstrap React Laravel WordPress Template – too many keywords and may be misleading
Keyword Stuffing
Keyword stuffing means adding too many keywords, repeating the same word, or forcing unrelated search terms into the title. This makes titles harder to read and does not help customers.
At SprukoMarket, titles should contain only the words needed to identify the item clearly. In most cases, you should keep the title focused on the product type, main purpose, and platform or technology when needed.
- Do not repeat the same word more than once.
- Do not repeat similar words with the same meaning or word stem.
- Do not list too many keywords in one title.
- Do not include keywords that are not relevant to the uploaded product.
Not Allowed: Repeating words, repeating word stems, or listing unrelated technologies only to improve search ranking is considered keyword stuffing.
Blacklisted and Promotional Words
Product titles must stay objective and descriptive. Words that express opinion, exaggeration, or marketing hype are not helpful to buyers and should not be used in titles.
- best
- premium
- pro
- ultimate
- amazing
- awesome
- free
- discount
Note: If you want to highlight extra product benefits, explain them in the product description, not in the title.
Recommended Title Format
A simple title format can help keep your naming clear and consistent:
- Product Type + Main Purpose
- Product Type + Platform
- Product Type + Niche + Platform
Examples:
- React Admin Dashboard Template
- Portfolio WordPress Theme
- Restaurant Menu Flyer Template
- Figma Mobile UI Kit
Best Practices Before Submitting
- Read the title out loud and check if it sounds natural.
- Make sure a buyer can understand the item immediately.
- Remove extra words that do not add real meaning.
- Check that the title matches the actual uploaded files.
- Make sure the title does not exceed 60 characters.
Review Tip: If your title looks like a list of search terms instead of a real product name, it probably needs to be rewritten.
Related Articles
- Product Sub Title Guidelines
- Product Key Features Guidelines
- Product Tags Guidelines
- Product Description Guidelines
Final Note
Clear product titles improve both customer trust and marketplace quality. Keep your title short, accurate, readable, and relevant. Titles that do not follow these rules may be edited, rejected, or removed during review.
