Product Sub Title Guidelines
Updated : 04 Apr 2026 (2 months ago)
Summary:
Learn how to write clear, informative, and user-friendly product sub titles on SprukoMarket, including the 160-character limit and rules against repetition and keyword stuffing.
Product Sub Title Guidelines
The product sub title gives buyers a short and helpful summary of your item. It should support the product title by adding a little more context about what the item does, who it is for, or what its main benefit is.
A strong sub title helps customers understand the item quickly without reading the full description. It should be clear, natural, and directly related to the uploaded product.
Sub Title Limit: Product sub titles must be no more than 160 characters, including spaces.
Why the Sub Title Matters
The sub title appears alongside your product information and gives buyers a quick overview of the item. It can explain the product’s purpose, target use, or key benefit in one short sentence.
A good sub title makes your product easier to understand and helps buyers decide whether they want to learn more. It should add useful information, not repeat the title in a different way.
Sub Title Requirements
- Keep the sub title within the 160 character limit.
- Write in clear, plain, and professional language.
- Use the sub title to explain the product’s main purpose or value.
- Make sure the content matches the actual uploaded item.
- Keep the sentence readable and natural.
- Use only relevant information that helps buyers understand the item.
Good Sub Title Example: Modern React admin dashboard with responsive layouts and reusable UI components.
This works well because it is clear, informative, and explains the product without sounding repetitive or promotional.
What You Should Do
- Summarize the item in one short and meaningful sentence.
- Explain the product’s purpose, audience, or key benefit.
- Use natural wording that is easy for buyers to understand.
- Support the title with extra context instead of repeating it.
- Keep the content accurate and directly related to the product.
What You Must Not Do
- Do not repeat the title word for word.
- Do not fill the sub title with search keywords.
- Do not use promotional or exaggerated words such as best, premium, ultimate, or pro.
- Do not include unrelated technologies, categories, or features.
- Do not make false or misleading claims.
- Do not write long, confusing, or hard-to-read sentences.
- Do not use excessive punctuation or decorative symbols.
Important: A sub title should help buyers understand the product quickly. It should not be used as an SEO keyword list or a marketing slogan.
Examples of Acceptable Sub Titles
The following examples are acceptable because they are clear, relevant, and easy to understand.
- Modern React admin dashboard with reusable UI components.
- Business WordPress theme for agencies and corporate websites.
- Figma UI kit for mobile apps, landing pages, and dashboards.
- HTML landing page template for startups and SaaS products.
- Portfolio website template with clean design and easy customization.
Examples of Unacceptable Sub Titles
The following examples are not acceptable because they are repetitive, misleading, promotional, or overloaded with keywords.
- Best premium ultimate React dashboard template for everyone. – promotional wording
- React React React dashboard admin bootstrap template. – keyword stuffing
- This item is awesome, amazing, and the best choice. – subjective language
- HTML Bootstrap WordPress Shopify Laravel React template. – too many keywords and may be misleading
- Same as the title with no extra useful information. – not informative
Avoid Repetition
The sub title should not simply repeat the title. Its purpose is to add a little more detail, not to restate the same words.
Example:
- Title: React Admin Dashboard Template
- Weak Sub Title: React admin dashboard template for admin dashboard use.
- Better Sub Title: Responsive React dashboard template with reusable components and clean layouts.
Not Allowed: Repeating title words unnaturally, adding extra keywords for ranking, or writing vague promotional text instead of a real product summary.
Recommended Sub Title Format
A simple format can help you write better sub titles:
- Product Purpose + Main Benefit
- Product Type + Audience or Use Case
- Main Feature + Product Context
Examples:
- Responsive React dashboard with reusable UI components.
- Professional WordPress theme for agency and business websites.
- Modern Figma UI kit for mobile app and web design projects.
Best Practices Before Submitting
- Check that the sub title adds useful information beyond the title.
- Make sure the sentence is easy to read at a glance.
- Remove repeated or unnecessary words.
- Confirm that all claims are accurate and supported by the item.
- Check that the sub title does not exceed 160 characters.
Note: A good sub title should sound like a short product summary, not like an advertisement or a search keyword list.
Review Tip: If the sub title feels too long, too repetitive, or too promotional, shorten it and focus only on the most useful information for buyers.
Related Articles
- Product Title Guidelines
- Product Key Features Guidelines
- Product Tags Guidelines
- Product Description Guidelines
Final Note
A good sub title should be clear, short, relevant, and helpful. It should support the title with extra context and make it easier for buyers to understand your item. Sub titles that are misleading, repetitive, or spammy may be edited, rejected, or removed during review.
